Metriko is an AI analytics platform that connects to Google Analytics and automatically explains your website performance in plain English. Instead of navigating dashboards, business owners get clear answers about traffic, conversions, SEO and growth opportunities.

How does Metriko work with Google Analytics?

Metriko connects to your Google Analytics account via secure OAuth, reads your traffic, conversion and behavior data, and generates plain-English explanations and recommendations powered by AI.

Can Metriko help improve website traffic?

Yes. Metriko analyzes your acquisition channels, SEO performance and content trends to highlight where traffic is growing, where it is dropping, and which pages or keywords to optimize next.

Is Metriko an alternative to Google Analytics?

Metriko is not a replacement for Google Analytics — it works on top of it. It acts as a simpler, AI-driven layer that interprets your existing GA4 data so you do not need to read complex reports.

Does Metriko support ecommerce analytics?

Yes. Metriko surfaces ecommerce KPIs like conversion rate, revenue per channel, cart abandonment and product performance, and explains what is driving the numbers and what to do about it.

How to Read Google Analytics: A 10-Minute Practical Guide

How to move inside GA4, which reports to open and in what order. A simple weekly routine to understand at a glance how your site is doing.

Opening GA4 without a plan is like entering a library with no idea what to look for: you'll leave tired and empty-handed. Here's a 4-step routine you can repeat every week in 10 minutes.

Step 1 — Open Acquisition

Go to Reports → Acquisition → Traffic acquisition. Here you see where users come from: Organic Search (Google), Direct, Social, Referral, Email. Compare this week with the last: if a source drops, you already have a clue.

Step 2 — Open Engagement

Reports → Engagement → Pages and screens. Sort by views. The top 10 pages are the ones holding up your site. If an important page loses visits, that's where to investigate.

Step 3 — Check conversions

Reports → Engagement → Events (or Conversions if you've configured them). Check how many purchases, leads or signups came in. Compare with the week before and the same period last month.

Step 4 — Mobile vs Desktop

Tech → Tech overview. Often the problem lives only on mobile (or only on desktop). If mobile conversion rate is half the desktop one, you have a UX problem to fix.

Never look at today's data: GA4 processes it with a 24–48h delay. Always work on complete weeks.

The shortcut

If 10 minutes a week feels like too much, Metriko runs this exact routine for you every morning and sends a plain-English summary of what changed and why.

Keep reading

Want to go deeper? These related guides build on what you just read: [Google Analytics explained simply](/guides/google-analytics-explained-simply), [why your website traffic dropped](/guides/why-website-traffic-dropped), [a simple alternative to Google Analytics](/guides/simple-alternative-to-google-analytics).

FAQ

How often should I check Analytics?

Once a week is enough for most sites. Daily checks add noise without adding information.

What's the single most useful report?

Traffic acquisition: it tells you where customers come from and therefore where to invest.