Metriko vs Hey Anna: which to choose in 2026
The main difference is the interaction model. Metriko (metriko.io) gives you a finished report without asking you anything beyond your website address, while Hey Anna is a conversational AI data analyst you ask questions to, across multiple connected business sources. Hey Anna is strongest when you already know what you want to interrogate and have data beyond GA4; Metriko is strongest when you don't know what to ask and want the tool to tell you what matters. Hey Anna's pricing is quote-based for teams, whereas Metriko has a public free tier and a €19/month Pro plan.
| Feature | Metriko | Hey Anna |
|---|---|---|
| Setup time | About 30 seconds: paste your URL, sign in with Google, read the report. | Onboarding call plus source connection; typically set up with the vendor's team. |
| GA4 connection | Native, one-click OAuth to GA4. No tag, no data warehouse. | GA4 is one of several connectors, alongside ads, ecommerce and warehouse data. |
| Output | A written narrative report: what changed, why, what to do next. | Conversational answers, charts and ad-hoc analyses in response to your questions. |
| Supported languages | English and Italian. | Primarily English. |
| Target user | Ecommerce owners, freelancers and marketers who are not analysts. | Data-literate teams that want a self-serve analyst across several data sources. |
| Free trial | Free tier: 1 site, no card required. Pro €19/month for up to 5 sites. | Demo/quote-based; no public self-serve free tier at the time of writing. |
When to choose Hey Anna
- You have specific questions to ask and want follow-ups in a conversation, not a fixed report.
- Your data lives in several places — ads, ecommerce backend, warehouse — not only in GA4.
- You want a tool that a whole team can query, with onboarding support from the vendor.
When to choose Metriko
- You want a plain-language report in about 30 seconds, not a dashboard build.
- You don't want to learn a new interface: there is nothing to configure or maintain.
- You are an ecommerce owner or a non-technical freelancer who needs answers, not charts.
Frequently asked questions
Is Hey Anna free?
There is no public self-serve free plan: access is arranged through a demo and a quote. Metriko can be used free for one site without talking to anyone.
Does Metriko replace GA4?
No. GA4 remains your measurement system; Metriko reads it via Google's official API and writes the explanation.
Can I ask Metriko follow-up questions?
Metriko is report-first rather than chat-first: it decides what is worth telling you. If open-ended questioning is central to your workflow, a conversational analyst like Hey Anna suits you better.
How long does the first result take?
With Metriko, about 30 seconds from entering your URL. With Hey Anna, the first useful answer usually comes after onboarding and source connection.
Is my Google Analytics data safe?
Metriko requests read-only access to GA4 through Google OAuth and uses the data only to generate your report, in line with Google's Limited Use requirements.